SEO & AI search consulting for businesses that need both systems working.
There are two search systems running right now — traditional SEO and AI-powered search. Most businesses only address one. I provide SEO and AI search consulting that builds visibility across both, with strategy and hands-on execution that drives real business outcomes.
I'm Danielle Birriel — an SEO and AI search consultant with 12+ years of experience. I work directly with business leaders and in-house teams to close the gap between where they rank and where AI actually recommends them.
Traditional search engines and AI-powered platforms like ChatGPT, Gemini, and Perplexity now run in parallel. A business can rank on page one of Google and still be completely invisible when someone asks an AI for a recommendation. These are two different systems with different rules — and most businesses are only optimizing for one.
You rank, but AI doesn't mention you
You've invested in SEO. You show up on Google. But when a potential customer asks ChatGPT or Perplexity for a recommendation in your space, you're nowhere in the response. That gap is growing every day.
You're mentioned, but your foundation is weak
Maybe AI surfaces your brand occasionally — but your technical SEO has gaps, your content doesn't demonstrate authority, and your entity signals are inconsistent. Without the foundation, AI visibility won't stick.
Your SEO isn't driving business outcomes
Traffic is up, but leads aren't. Rankings improved, but revenue didn't follow. The strategy looks good on paper but isn't connected to how your customers actually buy.
You don't know where to start with AI search
Everyone's talking about AI search optimization, but the advice is vague and the landscape changes weekly. You need someone who can cut through the noise and actually execute — not just advise.
Strategy and execution across both search systems
I don't just tell you what to do — I help you do it. Every engagement starts with understanding where you stand in both traditional and AI-powered search, then building a plan that addresses the gaps with clear priorities and hands-on execution.
AI Search Visibility
Get found by ChatGPT, Gemini, Perplexity, and AI Overviews. I audit your AI presence, identify gaps, and execute the strategy to earn consistent brand mentions and citations in AI-generated answers.
Learn more →SEO Strategy & Execution
Technical SEO, content authority, site architecture, and algorithm recovery. I build the search foundation that drives real business outcomes — and that AI systems rely on when deciding who to recommend.
Learn more →Ongoing Advisory
A strategic search partner on retainer. Monthly calls, async access, and regular briefings on changes across Google and AI platforms. Available standalone or alongside other engagements.
Learn more →How I work with every client
Every engagement follows a diagnostic-first process. I don't prescribe solutions before understanding the problem. The work is grounded in evidence — what the data shows, what testing reveals, and what actually moves the business forward.
Diagnose
I assess where you stand in both search systems — traditional rankings, AI mentions, entity recognition, content authority, and technical health. No assumptions. Just findings.
Prioritize
Not everything needs fixing at once. I map findings to business impact and build a sequenced plan that focuses resources where they'll matter most.
Execute
I don't hand off a PDF and walk away. I work alongside your team to implement — from technical fixes to content strategy to AI-ready entity optimization.
Business leaders and in-house teams ready to own their search presence
I work directly with the people making decisions — not agencies, not middlemen. If you're a business leader, CMO, or marketing team lead who wants clarity on where you stand in both search systems and a partner who'll do the work with you, we should talk.
Business owners who know SEO matters but aren't sure if their current strategy accounts for AI search
Marketing leaders & CMOs who need a specialist to complement their in-house team
E-commerce companies watching AI shopping recommendations reshape how customers discover products
Service companies that depend on search visibility for lead generation and want to protect that pipeline